Hi, I'm
Leigh
aka The Basics Bitch
I talk about building businesses without burning yourself out — and I actually mean it. No hustle gospel. No fake urgency. No overnight success stories designed to make you feel like you're failing. Just honest, practical, no-BS conversation about what building something real actually looks like.
The straight version,
no fluff
I'm Leigh. I've been in and around the online business world long enough to have watched it eat people alive — myself included. I've built things I was proud of and things I wasn't. I've followed the playbook and I've thrown it in the bin. I know what burnout looks like from the inside because I've lived there.
What I do now is a lot simpler. I talk about what actually works, what's genuinely optional, and what's just noise designed to keep you spending money and chasing someone else's idea of success. I use a wheelchair. I work around energy limits. I know that the "just work harder" advice isn't universal — and honestly, it's not even good advice for people it should theoretically apply to.
If you're here from social media, welcome. If you stumbled in from somewhere else — also welcome. Either way, you'll quickly work out whether this is your kind of place.
Some things I'll never
shut up about
Hustle culture isn't a productivity philosophy — it's a wound exploitation strategy. It finds you when you're exhausted and convinced that if you just tried harder, everything would be fine. Then it sells you a course.
Sustainable business is possible. I'm not saying it's easy or fast or glamorous. I'm saying it's possible, and it looks completely different for every single person. There's no framework that fits everyone, no income level that makes someone's success "real", and no amount of consistency that justifies running yourself into the ground.
I don't do one-size-fits-all. I don't do income claims. I don't manufacture urgency to get you to click. If any of that bothers you, we're going to get along just fine.
Yes, I have an anime version of myself. Yes, she also has teal hair and glasses. She lives on the internet and I think she's done better than all of us.
I'm building a product business
from scratch. In public.
I'm building a physical product business from the ground up — starting with no audience for that business, possibly working a day job on the side, saving for start-up capital, and doing every step the slow, real way. I'll be documenting each step as I go: the boring bits, the hard bits, and the bits that actually work.
No skipping ahead. No pretending I've got it all figured out. Just a real-time look at what it actually takes — from first idea to launched product and beyond.
Follow the build on Instagram
The free stuff — and why
it's actually free
These aren't lead magnets. There's no paid tier hiding behind them. No upsell sequence waiting on the other side. I run these because I genuinely believe this stuff should exist and doesn't cost me anything extra to share. That's it.
BasicAF
A no-nonsense guide to starting a business — the actual basics, without the upsell. If you're at the beginning and want something honest to start with, this is it. Signing up also gets you into the BBS community, where I hang out and where you can ask questions and actually get answers.
Get BasicAF (free)Reset Circle
A community for people who've clocked that something about the way they're working isn't sustainable, and want to figure out what comes next. No coaches trying to sell you things. No hustle content. Just people in a similar place, talking honestly. I run it as a passion project and that's how it'll stay.
Find Reset Circle on SkoolWhere I actually show up
I'm across a few platforms — blog, podcast, socials. The best place to find all of it in one spot is Bitch HQ. Or if you want to follow the business build specifically, that's on Instagram.
Bitch HQ — all my links in one place Blog, podcast, socials and everything else @chaos_pit on Instagram Where I'm documenting the business build in real timeWOMEN do you want to get random emails [on no particular schedule] just me chatting shit about life and what I'm building,
that you can choose to reply to or ignore plus unsubscribe at any time?
I swear it's not a funnel or an upsell, but it might give you a giggle.
"Males" if you sign up be prepared for talk of menopause, periods, burning down the patriarchy and more, don't say I didn't warn you!